If you have a business you must have a website! These must do’s enable you to participate in the playing field of website optimization.
- Set up a Search Console account with Google to monitor your site’s performance.
- Set up a Bing Webmaster Tools account – Google isn’t the only search engine out there.
- Create your XML sitemap and upload it to Google Search Console and Bing Webmaster Tools.
- Set up your Google My Business listing for local search results specific to your products or services.
- Install Google Analytics and monitor your visitors to see what content they like.
- Find a social media site in your niche and participate.
- Comment on other websites and blogs in your niche.
- Write a “how-to” article that addresses your niche.
- Write an article to answer a question in your niche.
- Write unique meta title tags for all of your pages.
- Write unique meta descriptions for all of your pages.
- Start a blog or use a free blogging service.
- Update your Bing and Yahoo Local listings.
- Use your Bing webmaster tool to check your link relevancy.
- Make a how-to video and upload it to your YouTube and embed it on your website.
- Experiment with new keywords used in your niche.
- Engage people on your Facebook Page to keep them coming back.
- Tweet and network with similar people in your niche.
- It’s fun to put your relevant picture content on Pinterest.
- Make sure your business appears in Google Maps and is public. Embed it on your own website.
- Use Schema markup to the HTML of your site pages so you look good on Google and other search engines.
- Try submitting your website to Google News.
- Make your website mobile responsive. People use mobile search more than desktop searches these days.
If you need help or encouragement taking action on these tasks give us a call. We are a full-service SEO Agency located in Cupertino and servicing Bay Area businesses. 408-335-3959