If you have a business you must have a website! These must do’s enable you to participate in the playing field of website optimization.

1. Set up a Search Console account with Google to monitor your site’s performance.
2. Set up a Bing Webmaster Tools account – Google isn’t the only search engine out there.
3. Create your XML sitemap and upload it to Google Search Console and Bing Webmaster Tools.
4. Set up your Google My Business listing for local search results specific to your products or services.
5. Install Google Analytics and monitor your visitors to see what content they like.
6. Find a social media site in your niche and participate.
7. Comment on other websites and blogs in your niche.
8. Write a “how-to” article that addresses your niche.
9. Write an article to answer a question in your niche.
10. Write unique meta title tags for all of your pages.
11. Write unique meta descriptions for all of your pages.
12. Start a blog or use a free blogging service.
13. Update your Bing and Yahoo Local listings.
14. Use your Bing webmaster tool to check your link relevancy.
15. Make a how-to video and upload it to your YouTube and embed it on your website.
16. Experiment with new keywords used in your niche.
17. Engage people on your Facebook Page to keep them coming back.
18. Tweet and network with similar people in your niche.
19. It’s fun to put your relevant picture content on Pinterest.
20. Make sure your business appears in Google Maps and is public. Embed it on your own website.
21. Use Schema markup to the HTML of your site pages so you look good on Google and other search engines.
22. Try submitting your website to Google News.
23. Make your website mobile responsive. People use mobile search more than desktop searches these days.

If you need help or encouragement taking action on these tasks give us a call. We are a full-service SEO Agency located in Cupertino and servicing Bay Area businesses. 408-335-3959